Alienware’s Defy Boundaries Experience

With nostalgic Easter eggs, collectible cyberpunk gear, and engaging storytelling at every turn (quite literally), players could roam through the space and stumble upon hidden messages and challenges to satisfy the competitor in all of us. New games dropped each week and brought players back to the site to discover the new Alienware products authentically. And when players unlocked items in the right secret order (shhh, no spoilers, please), they were able to show off their prize in the most stylish way with a custom, digital fashion Snap Lens.

Chunky footwear, varsity-inspired puff jackets, Team Liquid jerseys—these Snap Lens fashion pieces mixed trendy streetwear and digital cyberpunk with the newest Alienware releases. Players could continue the fun from the microsite, and instead of dressing an avatar, they could strut and show off their new digs themselves. These digital fashion statements allowed players to embrace expression and reminded them of not only what they could do with Alienware products, but also who they could be.