In a dynamic showcase of discovery, we helped the BMW Group spark excitement for their newest MINI Cooper model with an international audience. With an open layout design, global dealers could learn of the latest features while connecting with different perspectives and ideas. This experience revealed the biggest features of the MINI and fueled moments of explorative connection and intrigue.
With a little look into a big future, dealers could authentically engage with the newest offerings of the MINI while exploring intimate conversations with execs and other dealers.