A NOSTALGIC PLAYBACK
during the hustle and bustle of Adweek.
Bringing back the 80’s
With sustainability and utility at the heart of the strategy, the Mixtape itself was a recyclable and retro walkman player that converted your smartphone into a listening device with a built-in Bluetooth speaker.
A thoughtful activity kit accompanied the Mixtape with Google’s customized audio content. With personalized favorites like creating a zen garden to breaking a sweat with workout gear, each guest could experience a stress-free, screen-free moment.