YouTube Coachella Compound
Giving VIP a fresh new vibe
A shortcut to festival paradise
In this highly-customized Coachella experience, we hosted popular YouTube Shorts Creators Kaiti Yoo, BenofTheWeek, Quen Blackwell, Lauren Giraldo, Larray, Kirsten Titus, and their plus ones. Each creator had a decked-out van with kitchenettes, two beds, A/C, and personalized swag. And with a 24/7 concierge on speed dial, creators could get anything—from de-dusting their stuff to breakfast in bed. Other exclusive offerings included their own ride to and from the Compound, lounges with a private bartender, a massage tent, and delicious food deliveries.
The ultimate creation station
As creators explored the Compound each day, they were met with surprises to share with fans through YouTube Shorts. Whether they were taking challenges from the Wheel of Short Decisions, or upping their festival look with a full glam squad and Malakai jewelry, every part of their festival experience was fun and exciting — and not just for them, but for viewers at home too.