YouTube Shorts Drive-Thru
Serving up everything short, sweet, and 40-feet
By partnering with YouTube Shorts Creators, it was simple: make Shorts, get snacks. So we developed an immersive ride where fans could co-create with their favorite creator in a fun, captivating way—and only accessible through YouTube Shorts. Every detail, from the inside jokes to the golf carts, brought all those aesthetic Gen-Z vibes and made the whole experience feel authentic to the fans at Vidcon.
We created a jaw-droppingly large, fully functional gumball machine in collaboration with YouTube and MrBeast. As fans dropped a giant coin into the slot, a ball with a prize inside magically traveled through the machine right to their hands. Whether feastables, cash rewards, or even an exciting appearance from MrBeast himself—fans won wild prizes and felt the magic from MrBeast's YouTube channel come to life in a wondrous, immersive way.
All photos and imagery are for showcasing our success in producing this event for YouTube. No endorsement or affiliation of MAS is implied for any talent featured here.